My name is Toby Kay and I am a highly experienced digital consultant with a diverse background in journalism, digital strategy, and creative leadership.
I got started in the digital world back in the late nineties after beginning my career as a journalist with The Times. Over the years, I’ve had the privilege of leading digital departments for major organisations, including Sky, Trafalgar Tours, and Invensys plc, where I gained extensive experience in digital transformation and strategy.
I’ve had the opportunity to take on leadership roles as Head of Digital at (Beta) Creative Agency, News International, and Interel Public Affairs Consultancy. In these positions, I’ve led award-winning digital campaigns for clients like The Royal Mail, English National Opera, Nuffield Health, and Hammer Films, winning recognition from prestigious institutions such as Cannes Lions, The DMA, and the Investor Relations Society.
In recent years, I’ve focused on working with politically left-leaning organisations, charities, and cultural institutions. I’ve been fortunate to partner with organisations such as the British Shipbuilding Industry (CSEU), the Black Equity Organisation, and Community Trade Union, helping them develop and implement digital strategies that resonate with their missions. I also work with a variety of other impactful clients, including Mission 44, MIT, AdviceUK, the Church of England, and Orthopaedic Research UK (ORUK).
As the founder of Upwards Group, I’ve been able to bring together a talented team of creatives and strategists to deliver tailored digital solutions. My approach is collaborative and focused on understanding the unique needs and goals of each client, ensuring that the strategies we create are not only effective but also align with their core values.
I am currently based in Valencia, Spain, where I continue to work with clients across Europe, crafting digital strategies that drive meaningful change.